Tribe City - Logo design

The first thing every player see's with every game is the logo. Logos are a critical aspect of business marketing. As the a company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the game within the target market.

Therefore it goes without saying that there is much importance placed upon not only creating a noticeable, memorable and appealing logo, but creating an accurate one that represents the games elements in one graphic.

When exploring the potential possibilities for tribe city's logo things I took into consideration where, texture, colour and form. These are the elements that stick in your mine when recalling or viewing a brand logo. 

Tribe city is a brawler game. When asked what image game to mind when considering a brawler most suggested a graphic that is dirty, intense and full of 'rush'. Great examples of this kind of logo is games such as 'Street fighter'. This fact in mind I began by creating and utilising harsh and rough brushes within illustrator. The brushes I used were created to imitate the texture of a paint brush.

Again in reflection to the rush and 'kick ass' nature of brawler games I decided to use a colour palette that reflection upon the passion and danger games off this stereotype had by using yellows, oranges and red. This choice not only creates a bold and eye-catching design but really pushes the idea of intimidation and intensity.

Overall in reflection to my logo research and knowledge in brawler stereotypes I am satisfied that tribe cities logo design fully captures and represents the nature of the game. 

Do you like tribe citys logo? what do you think of the colours? Comment below!  

Have a question? Want to get in contact? Email me at: Sickjujuu@gmail.com